Promoting Freedom for Creative Architecture
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Construction Timelapse - A Powerful Marketing Tool

construction timelapse

Construction timelapse videography is one of the most captivating ways to display projects. Specialised cameras capture thousands of photographs that are then expertly edited into a time-lapse sequence video.

This video can be used both internally and to impress prospective clients, with aerial footage and interviews adding even greater impact.

Cameras

An effective long-term time lapse project requires cameras that will stand the test of time. Canon and Nikon have long been considered two reliable workhorses when it comes to long-term time lapse photography projects, having been used on thousands of projects worldwide since time lapse photography became mainstream.

Dependent upon your site, intervals could range anywhere from 30 minutes to 10 hours. We advise a balanced approach so that your content (concrete pours, worker movements and crane movements) are captured without exceeding your cellular data budget.

Locking all other settings to manual will help to maintain consistency throughout your project. This will prevent your camera from making accidental adjustments such as shutter speed or aperture that could compromise the final video. In addition, be sure to set aside enough cellular data usage by multiplying the average monthly photo count with your monthly limit for mobile data usage.

Intervals

Time-lapse photography's interval setting is crucial to its success, as it determines how much movement is captured over time and the way scenes transform with time.

The appropriate interval will depend on several factors, including project duration, location and subject matter. For example, an event time-lapse will require different settings than one used for documenting construction sites over an extended project timeline.

Construction sites often utilise 10- to 30-minute intervals as it will enable you to capture movement of workers and vehicles as well as progress made on site. A shorter interval will produce jittery video while longer ones tend to produce blurry images.

Shoot in aperture priority mode to ensure a uniform depth of field and let the camera pick an appropriate shutter speed to match lighting conditions. Aperture priority mode also helps reduce flicker in long term time-lapse sequences which is difficult to correct post production.

Post-production

Timelapse photography allows construction companies to showcase their projects visually captivating way. It can be an amazing experience watching a project that took months or years of hard work come to fruition in just minutes of video footage.

An effective timelapse sequence spanning over multiple months requires extensive post-production work. Many photos will feature various lighting variations that require culling; LRTime-lapse's deflicker tool can help ensure that your finished sequence will look amazing.

Add b-roll footage to your construction timelapse sequence for additional engagement. Aerial shots, slow-motion welding shots and interviews with key staff members all help keep viewers engaged for longer - plus this makes it easier to identify any issues that require attention sooner rather than later - preventing issues from building up and becoming unmanageable down the line.

Marketing

Timelapse videos can be an extremely effective marketing tool that can help construction businesses increase sales. By showing their expertise more vividly than written material can, construction timelapse videos allow businesses to demonstrate their expertise more compellingly while engaging audiences more than text can; audiences have been shown to retain up to 95% of messages they watch versus only 10% from text!

Time-lapse technology enables you to capture every stage of a project into a short clip that's easily shareable on multiple platforms. It is especially helpful if your project is complex and difficult to grasp from just a single photo; for maximum impact it is best to keep videos under one minute in length as longer ones may lose viewers quickly.

Buildcam construction time lapse cameras provide full photo documentation of every step in your project from start to finish, making it easier for you to monitor progress from any device and stay informed.

Share this:

Be in the Know

Originally published: 

January 26, 2024

Category:
Tags:

Justin Ankus

Author
see more from me

Exploring the most sophisticated spatial concepts from across the globe. Discover innovative building techniques and materials available, worldwide.

Terms & ConditionsPrivacy PolicyLogin