Promoting Freedom for Creative Architecture
Consumers Kitchens & Baths has been proudly serving its customers for more than four decades and is the largest kitchen and bath specialty retailer in the U.S. Their five award-winning Long Island showrooms in Copiague, Franklin Square, Commack, East Meadow and Patchogue offer a vast selection of in-stock, special order and custom bathroom cabinetry to meet every design need; as well as countertops, faucets, whirlpool tubs and accessories that complete their selection for bath and kitchen environments.
With customer priorities shifting rapidly and lifestyle preferences becoming more diverse, showrooms must find ways to meet these challenges with innovative approaches if they want to ensure customer success and stay afloat in a fiercely competitive marketplace. In doing so, these companies are realizing the success associated with being true service-based companies.
At Kitchen and Bath World in Garden City, New York, a typical project begins with an in-home meeting with one of their kitchen or bathroom designers to measure and evaluate the space. Subsequently, their team works in their showroom to develop an overall plan including all products preselected. At an additional in-showroom meeting 75% of clients agree with both plans and products preselected.
Sharon Sherman of Thyme & Place Design in Wyckoff, New Jersey concurs that more vibrant hues are being introduced into kitchen and bathroom design with eye-catching fixtures and cabinets being featured prominently. Furthermore, more detailed designs are emerging beyond black finishes towards golds and honey bronze hues - and that more colorful fixtures and cabinets make a statement as a result.
Sea Pointe Construction of Irvine, CA makes client journey easier by encouraging visitors to begin their research online at its showroom website, where visitors can search by kitchen style and city for relevant results that are easy to read. Andy Shore, Sea Pointe's owner states that up to 70% of his clients return to gallery images during showroom visits.
As another way of shortening showroom visits, some companies are enabling their customers to shop online for specific items like countertop samples and appliance door fronts - something which cannot be returned - which speeds up the process and helps reduce showroom congestion.
No matter whether clients prefer shopping online or in-store, a showroom must provide an effortless shopping experience and offer value to its consumers. By doing so, showrooms can make their dream homes come true while creating long-term loyalty to their brand.
