Navigating the fascinating world of celebrity fortunes gives us a peek into the glamorous lives of those we see on our screens. Joey Essex's net worth, reported to be approximately £8 million, clearly illustrates the lucrative path that reality television and savvy business ventures can pave. Having made a memorable entrance into the public eye with "The Only Way is Essex," Joey's endeavors extend beyond our television screens into successful brand collaborations, product lines, and property investments—each contributing to his impressive financial portfolio.
| Revenue Source | Estimated Earnings | Highlights |
|---|---|---|
| Reality TV Appearances | £271,000+ | "I'm a Celebrity" (£60,000 & £211,000), "Dancing on Ice" (£50,000) |
| Business Ventures | Varied | D'Reem Hair, Fusey Store, Fragrances |
| Brand Deals | Substantial | McDonald's, Volvic, Batchelors Cup-a-Soup |
| Properties | £1.4 million+ | UK Mansion, Interest in Dubai |
Joey Essex’s journey from reality TV newcomer to multi-millionaire is a masterclass in turning fame into fortune. Best known for his charmingly clueless persona on The Only Way Is Essex (TOWIE), his business acumen and high-profile gigs have secured him an estimated £8 million net worth.
Reality TV Earnings
Joey’s reality TV appearances have been a substantial source of income. His stint on the UK version of I’m a Celebrity... Get Me Out of Here! in 2013 reportedly earned him £60,000, but his return to the Australian version in 2022 came with a much heftier payday—£211,000. He also pocketed £50,000 for competing on Dancing on Ice in 2023.
Beyond these major stints, Joey has been a familiar face on shows such as Celebrity SAS: Who Dares Wins, Celebs Go Dating, Five Star Hotel, and The Jump—each bringing lucrative appearance fees. Even his early days on TOWIE, despite the reported low-paying rate of £100 a day, were supplemented by nightclub appearances where he could earn up to £4,000 per night.
Business Ventures and Brand Deals
Unlike many reality stars who fade into obscurity, Joey capitalized on his fame through successful business ventures. His hairstyling phrase-turned-brand, D’Reem Hair, catered to fans trying to achieve his signature look. He extended this branding into scents with the release of his aftershave Fusey and his perfume My Girl. His venture into fashion with Fusey clothing was another well-received project, although the store eventually shut down.
Big-name brands came knocking as well. Joey’s collaborations with McDonald's, Volvic, and Batchelors Cup-a-Soup have added considerably to his earnings. His social media presence—boasting 1.8 million Instagram followers—has made him a valuable influencer capable of commanding high fees for sponsored posts.
Property Investments
Joey has also positioned himself as a savvy real estate investor. He purchased a £1.4 million mansion in Essex in 2014, a property that has served as both a comfortable home and a strong asset in his portfolio. His interest in the luxury real estate market extended to Los Angeles, where he was seen touring a $5.25 million mansion on Netflix’s Selling Sunset. Additionally, he has expressed interest in relocating to Dubai, another playground for high-profile investors.
The Power of Longevity
Few reality stars manage to sustain their careers as long as Joey Essex. More than a decade after his debut, he continues to stay relevant through both reality television and strategic business moves. Whether it’s securing high-profile brand collaborations, expanding his portfolio, or leveraging his social media influence, Joey has proven that being a reality TV star can be a gateway to lasting financial success.
What do you think about Joey Essex’s ability to turn reality TV fame into a business empire? Share your thoughts in the comments!
