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Lauzon Vs Mirage

Distributors and retailers who rely on Canadian hardwood floors know they'll find something worth their while here. North American forests grow slowly, producing quality wood from day one; combined with stringent grading standards and fine milling processes that ensure products feel great underfoot, install easily, and last decades beyond being purchased.

Boa-Franc, maker of Mirage floors, is among the leaders of this sector. FCW interviewed them and other representatives north of the border to understand why their flooring solutions work so effectively.

Made in Canada

Lauzon is conveniently located across the street from Boa Franc who specialize in mirage hardwood flooring, making this company ideal to work with as they have an impressive variety of lengths and widths available for your selection. Engineered, solid domestic, exotic wood flooring can also be installed over radiant heat systems.

As part of its analysis to assess whether a representation is false or misleading, the Bureau takes into account not only its literal meaning but also their overall context and layout - for instance how they relate to other text and visual elements and whether any implicit declarations of domestic origin exist.

Rezuke pointed out that quality flooring lies in its details, such as drying and moisture control; applying glue between substrates; milling boards flat and straight; and finishing floors to endure daily wear and tear. Mirage stands out for their exceptional attention to these details, earning it its stellar reputation among customers.

Durability

Mirage, like Lauzon, is relatively new to the hardwood flooring industry having only recently launched in 1983 by parent company Boa-Franc. However, this Canadian manufacturer quickly rose to fame thanks to their dedication to quality - earning over 30 industry awards since their start-up! Their products can now be found across North America at more than 2300 retail/dealer outlets; featuring both engineered and solid hardwood planks made of red oak, white oak or maple species as the basis of most product offerings.

Durability-wise, both manufacturers are impressive. Both can match tongue and grooves and stain color consistently across boards and boxes, an invaluable feature that adds functionality to a hardworking floor. Their attention to detail also shows up in their finish - both brands' finishes are free from formaldehyde and VOCs for long-term protection from daily rigors, household chemicals and stains.

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Originally published: 

June 6, 2023

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Jason

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I enjoy designing and curating experiences both virtually and in 3-dimensional reality.
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