COVID-19 lockdowns and travel restrictions have made it challenging for bowling centers, arcades, and other locations to attract customers, but consumer demand should return once the economy stabilizes. Brands can enhance resilience in the meantime by offering exclusive experiences that connect with consumers while differentiating themselves from online alternatives.
Surfer's Paradise on the Gold Coast is an iconic beach city known for its sun, sand and great surf breaks. Over time, this town has managed to retain its laid-back culture despite an increase in high-rise apartments and tourist visits.
Visitor can explore the area by foot during the day, visiting beaches, shops, theme parks and other attractions such as Cavill Avenue's beach or visiting one of its many other attractions like theme parks or shops. When the night falls Cavill Avenue comes alive with nightlife entertainment and bars.
Many hotel towers feature elegant restaurants and bars that provide magnificent views, such as Bazaar at QT, Citrique at Marriott and Seaduction Restaurant & Bar at Peppers Soul - some of the most popular dining locations.
Millennials are known for having abundant free time, demanding experiences beyond home entertainment. Businesses from retailers to theme parks are turning to location based entertainment in order to boost their bottom lines and stay ahead of competitors.
Virtual reality as a platform to deliver an engaging and entertaining experience has quickly become a trend in LBE, with Niantic's Pokemon Go game serving as an exemplary case in point, still topping charts nearly six years since its debut. Combining competitive multiplayer play with social gaming features makes Pokemon Go hard to put down while its familiar brand IP adds additional appeal.
Implementing multiple crowd-pleasing activities at once is an effective way to engage guests and expand your business. Interactive attractions provide an engaging social experience that goes beyond typical arcade or water park experiences. Contact Bridgewater Studio now for advice on turning your next project into a successful location-based entertainment experience!
Virtual reality stands out in an age when good is no longer enough, providing consumers with an unforgettable experience that both engages and unites them. Much like Star Trek's holodeck, location-based virtual reality provides users with sensory and tracking technology allowing them to move, play, and interact together in virtual space.
LBE VR experiences provide bowling alleys, arcade studios, 4D film theaters and other location-based entertainment venues with an opportunity to offer something their patrons simply cannot experience at home. While the market for location based virtual reality experiences continues to expand rapidly, its costs may prove prohibitive for smaller businesses.
As VR headsets and backend technology advance, entry barriers have decreased, leading many owners of VR-centric locations to use this immersive technology to differentiate their offerings and attract new customers. As more consumers discover these immersive technologies offered at these locations, this trend will undoubtedly continue to expand.
As fans increasingly demand more from their entertainment consumption, brands are creating immersive experiences based on films and television shows. Disney Parks, Universal Theme Parks, Tokyo Ghibli Park and soon to come Warner Bros attractions have all taken steps towards turning movies and television shows into immersive attractions experiences for visitors. Film and TV-themed attractions have quickly become a hot trend within the attractions industry.
Stranger Things is Netflix's breakout original series. With compelling storylines, engaging characters, and its 1980s setting making for an immensely compelling viewing experience for audiences of all ages - not to mention The Duffer Brothers' meticulous care in maintaining each season of this hit show!
Although Hawkins is fictional, its streets and neighborhoods were inspired by Durham, North Carolina - home of the Duffer Brothers. Atlanta served as shooting location during seasons one to three; by season four however, the action had moved outside Hawkins to California and Russia.
