Architecture Adrenaline
Promoting Freedom for Creative Architecture
The North Face and Online Ceramics have taken the world of outdoor wear by storm with their recent collab project. Channeling a unique fusion of outdoor heritage and playful aesthetics, this partnership aims to reimagine outdoor wear with a fashion-forward dimension.
At the heart of this collaboration is the shared approach of "exploration without compromise". Both brands are fiercely committed to sustainability and this ethos shines through in their joint collection. This resonates deeply with The North Face's brand motto, "Never Stop Exploring," and reminds us that exploration should not come at the cost of our precious environment.
This collaboration sees the use of sustainable materials such as recycled fabrics and FlashDry-XD™ fabrics. This not only highlights the brands’ commitment to sustainability but also ensures a focus on performance. With moisture management, abrasion resistance, and UPF 50+ protection, the collection stands firm on the brands’ performance ethos.
Inspired by 1960s California climb culture, the collection features apparel and equipment designed for camping and outdoor use. A 1995 Polartec® Denali, Windjammer, Brimmer Hat, Basecamp Box, and packable Polartec® Blanket stand out amidst the colorful graphics and messages.
The North Face and Online Ceramics are set to debut their joint collection later this year, with a '60s-inspired follow-up planned for summer 2023. Their offerings balance retro aesthetics with modern functionality – creating versatile outdoor essentials that don’t compromise on style. Unique features such as the snail and Star Person screen print seen on the t-shirts add a unique design appeal and are representative of the free-spirited nature of camping in the 1960s.
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The North Face encourages readers to sign in to their XPLR Pass account for queue access when the collection drops. New members can also take advantage of the 10% discount on their first online order, although it is important to note that sales items are excluded from the offer. This collection offers a youthful and vibrant twist on classic outdoor wear and is expected to attract a younger audience, with pieces priced between $50 and $350 USD. So, make sure to sign up for the membership now and don’t miss out on the opportunity to own a part of this collection!
This exciting new collaboration between The North Face and Online Ceramics blends the free-spirited ethos of outdoor adventure with vibrant, irreverent design. Prioritizing sustainable manufacturing practices along with local, lower-impact materials, this partnership promises to bring outdoor wear into the world of high fashion. Stay tuned for Chapter 2 of this unconventional yet forward-thinking collaboration, dropping soon on June 23rd.
