In 2020, you can’t talk shopping without talking e-comm, and the best online shopping sites for men (or anyone shopping for menswear) are better than ever, full of rare gear and tried-and-true standards alike. (Free shipping doesn’t hurt, either.) But shopping online isn’t a one-size-fits-all activity; every great e-comm site is different in its own way. So we’ve collected the 39 best online shops for menswear, the ones we consider the most essential, and explained what makes each distinct. These are the sites we return to time and again to restock our closets—and, occasionally, to take advantage of liberal return policies.
Mr. Porter has been around only since 2011, but it’s shot to the top of the menswear shopping rankings for obvious reasons: a blue-chip roster of labels, exclusive collections and collaborations, an in-house brand that punches above its weight, and unparalleled ease of use. (And in NYC or the tri-state area, Mr. P can do same-day delivery if you really need that Gucci jacket.) This where just about all of your digital shopping sojourns should start, whether you’re buying a Tom Ford tux or a couple ties from Drake’s.
The Vision Board: SSENSE
The Montreal upstart has impressively deep stocks of hard-to-find-elsewhere gear from high-fashion brands like Rick Owens and Marine Serre, but we love the way SSENSE shows the clothes. Where online shops tend to be dutiful—or worse—in their styling, SSENSE’s on-model looks make you think: I can definitely pull this off.
Rick Owens boots
SSENSE will convince you that these Rick Owens “Megatooth” boots were designed just for you.
The High-Fashion Scandinavian Skate Shop: Très Bien
Before e-comm kicked into high gear, you had to travel far and wide to find the best graphic tees in the world. Now you can score a ton of them—from the mad print geniuses at Our Legacy, the fashion-minded skaters behind Polar, and everyone in between—on this Swedish shop’s site.
Our Legacy t-shirt
The Our Legacy guys are Swedish but won’t ever be mistaken for Scandinavian minimalists.
There might not be a shop on the whole internet with a bigger selection than the U.K. store End Clothing. But we especially love its athletic-leaning gear, whether low (Champion) or high (Stone Island).
If you’re the type of fashion fan who clicks through slideshows of the latest Prada, Givenchy, and Alyx runway shows looking for style inspo, Moda Operandi is an easy bookmark: It’s killer app is being one of the only online shops where you can order your favorite pieces in advance, right off the catwalk.
Marni printed shirt
The fashion crowd lost it for Marni’s spring ’20 prints. Moda’s model guarantees you a shot at them.
The Freakflag Fliers: Totokaelo
Totokaelo is where out-there downtown fashion goes to grow up. It’s beloved by gallerists, creative directors, and energy healers looking for asymmetric fits and split-toe boots from a globe-trotting designer roster (Lanvin, Needles). Dig around the “Art-Objet” section if you’re in the market for a bougie gift, fancy deodorant, or beautiful ceramics by Shino Takeda.
Great for personal copping, but best for gift-giving. That’s because Richmond’s Need Supply Co. has fun for the whole family: Dries Van Noten for you, Carhartt WIP for your fashion-curious younger brother, home goods sharp enough to impress your spouse.
Converse Marble Chuck sneaker
Tired: Chuck Taylors. Wired: marble-print tie-dye Chuck Taylors.
The Stalwart: Union
Union owner Chris Gibbs is special among e-commerce kings in being able to communicate his specific taste—think oversize Raf Simons sweaters and cutoff Dickies, with a gone-before-it-dropped Jordan collab—through his cavernous digital warehouse.
The Map Shrinker: Haven
The world is flat: If you’re looking for asymmetrical, Japanese-inflected goods, hit the web shop for Haven, whose brick-and-mortar shop sits in the fashion hotbed of Alberta, Canada.
Farfetch is busy building the future of fashion. It stocks its own goods, serves as a web storefront for over 500 other stores, and bought Stadium Goods to turn itself into a sneaker-resale powerhouse. In other words: If it’s not on Farfetch, it probably doesn’t exist.
A lot of top-end menswear boutiques are purposefully intimidating. Lost & Found is the total opposite: cheery, welcoming, unmistakably Canadian. (Actual tagline: “Let’s Be Pals!”) Season after season, they deliver killer selections from brands you know (Engineered Garments) and ones you don’t (Randy’s Garments), all presented in as accessible and downright charming a manner as possible.
The Small Batch Specialists: Four Horsemen
This Victoria, B.C. shop stocks cool-kid labels like Brain Dead, Our Legacy, and Aries, but the real draw is its eponymous in-house label. It’s all made locally in hyper-limited runs, which lets them take big swings on aggressively pleated cord cargos, magenta mid-00s-era soccer kits, and fuzzy floral cardigans.
Four Horsemen Cord Cargo Jacket
The work jacket of the future—or, heck, of just right now—comes from Canada.
The Vintage Repository: Etsy
Filter out all the misshapen ceramics and DIY crochet cushions, and you’re left with a plethora of vintage gems that’s better curated than eBay and weirder than Grailed.
If you’ve ever meandered through one of the physical Dover Street Markets scattered across the globe, the online version of Rei Kawakubo’s mini retail empire will feel mighty familiar: a little scattershot and mildly confusing, but brimming with an oddball mix of the most beautiful and rare clothes on the planet.
Sky High Farms Mind Body and Soul T-Shirt
DSM’s web shop replicates the real thing’s T-Shirt Space, which means you don’t have to go to Tokyo (or New York, or London, or LA) to grab this piece of merch, celebrating artist Dan Colen’s new life as a farmer.
The Sneaker Plug: StockX
StockX turned the resale game on its head by asking sneakerheads to treat their kicks like stocks, and it’s still the best place to go if you have some freshly-dropped heat to offload and are looking to make a quick buck. But it’s also a great spot to post up for a few hours to uncover all sorts of wild deals on undervalued shoes, streetwear, and even furniture.
In streetwear vet Avi Gold’s world, advanced garms from Cav Empt bump up against bootleg Larry David tees, underground art books, classic Barbarian rugby shirts, vintage motorcycle helmet ashtrays, and enough Japanese incense to cloud up every dorm room in America. It all somehow works, mostly because it’s all stuff you didn’t know you desperately needed.
The Classic Footwear Depot: Zappos
Free shipping both ways. Reams of classic shoe brands. Saved and searchable order history going all the way back to your first pair of desert boots some thirteen-odd years ago (just in case you temporarily forgot your size in Clarks). But the real coup de grace: quick-loading QVC-style employee-led shoe spotlight videos on a white-seamless, so you can scope the super subtle stitching differences between the Dr. Martens 1461 “Gibson” and the 1461 Work “SR”.
The Ultimate e-Indie Experience: Goodhood
Goodhood is one of those stores on everyone’s “must-go” lists for London—the stock is brilliantly merchandised in a zen space with worn wooden floors and hip sales associates in sick outfits. It can be hard for places that provide that level of “you gotta be there” experience to deliver online, but Goodhood has figured it out. Their website is like a gorgeous lifestyle blog, with products and brands grouped together in storylines (“Future Classics,” “Soft Furnishings”), so you avoid the endless mind-numbing scroll that online shopping induces and get that feeling of discovery that great indie boutiques offer.
The Global-but-Local Zine Shop: Ooga Booga
The whole point of shopping in another city is to find a place like Ooga Booga, filled with joyful discoveries like mixtapes by K Records founder Calvin Johnson, and a zine about beautiful mushrooms, and a scribbly scarf with a print by artist Emma Kohlmann. Their Los Angeles brick-and-mortar store closed last year, but Ooga Booga still maintains the wacky mix online. It’s the perfect place to buy a gift or fill your apartment with art on a budget.
You could write an article just on the Vermont Country Store—and indeed, someone has—but The Vermont Country Store is a fully formed universe of Americana, from the best flannel sheets to the perfect house shoe to like, the kind of potions a cigar-smoking, suspender-clad town doctor would recommend for inflammation. (There’s literally a whole section called “Remedies.”) Forgo Ikea, and stock your kitchen (economically!) with Cavendish Stoneware and carpet your floors with a taupe oval braided rug! The “Brands From the Past” mini-store is not to be missed.
Vermont Country Store Men’s Leather Scuffs
Straight from Vermont, shoes that’ll make you never go barefoot at home again.
The Direct-from-Japan: Coverchord
Coverchord is the very rare multi-brand Japanese ecomm spot that ships directly to the US—all for a very reasonable fee. The robust brand selection includes many you won’t find outside of Japan: tees and knits by Graphpaper, bags and accessories from Hobo, hats by Kijima Takayuki, and loads more.
The Fashion Friend: Neighbour
This Vancouver-based shop makes heady cult brands like Frank Leder, Camiel Fortgens, Casey Casey and Stephan Schneider look and feel super accessible and easy to wear.
Stylists love this LA shop because of its unflinching commitment to elite and avant-garde designers, from Loewe and Marni to Martine Rose and Yang Li. And their buyers favor runway pieces over the more commercial stuff, so the selection is all killer, no filler.
The Cerebral Selector: Tiina
This sleepy spot in Amagansett is a low-key haven for ultra-discerning Hamptonites, and the webshop offers a rare peek into their world. It’s mostly women’s, so it’s worth browsing for fitspo if not to actually cop.
It’s hard to get a sense of how a garment feels on the internet. But somehow, everything stocked by No Man Walks Alone, a mostly-online (there’s a small New York shop if you’re curious) depot for traditional-with-a-tweak menswear, just looks touchable. Corduroy and wool and tweed, all of it from craft-forward designers like Frank Leder and Tie Your Tie: this is web shopping as tactile experience.
I didn’t know Houston had much in the way of menswear, to say nothing of the painstakingly assembled collection at Namu Shop. They don’t sell a ton—I count maybe a dozen brands—but it’ll all help you dress more like the loose-and-boxy, I-dabble-in-graphic-design-and-also-fragrance look I find myself after a few months a year.
Hatski loose tapered jeans
Jeans to live in, courtesy of the coolest shop in Houston.
The Place to Shop While Enjoying a Spot of Tea: Oi Polloi
The charmingly British and lo-fi Oi Polloi sells the exact contents of my dream closet. The cheeky rainbow-colored selection of practical footwear from the likes of Birkenstock, Merrell and Clarks next to heavy sweaters. Even in our streetwear-infatuated times, Oi Polloi has kept an ironclad grip on classic, regular-dude wares from APC, Polo Ralph Lauren, and Beams Plus.
The Online Warehouse: eBay
The most successful vintage dealers will credit their success to patience: the willingness to hunt down clothes or rifle through stacks and stacks of the worthless stuff until they find a grail. eBay is a lot like that, except you’re just sitting at a computer for hours, trying to solve the riddle of search terms that will lead you past the rejects to your one-and-only jawn. But you’re reminded why eBay is still a vital shopping option when the thing you’re looking for finally materializes on page 23.
A Prime Shopping Destination: Amazon
Like its newly swole founder, Amazon has evolved into a place where good clothes actually happen. You’re not going to find anything special or experience the feeling of discovery that boutiques wow you with, but the standard-issue stuff is all there. If you want Levi’s jeans, Dickies pants, or Adidas shoes delivered in two days, there is really no other option.
The Sadderday Cure: GOAT
Ever miss out on a pair of super-hyped sneakers and think, “I really wish I could pay 10 times retail for them?” Boy, do I have an app for you. Joking aside, in our new reality—the one where limited sneakers cost a fortune on the secondary market—if you are desperate for the latest and greatest, Goat is a reliable and easy-to-use option.
The Hypebeast Mecca: Grailed
Just think: a few short years ago, it was impossible to overpay a rude teen for a box-logo hoodie. We were so young! (Advanced user note: old-school #menswear gear—soft-shouldered blazers, loafers, the whole deal—is criminally affordable.)
The Rich Uncle’s Closet: The Real Real
The Real Real will tell you that it does a bustling business in watches and streetwear and hyped-up sneakers. I will tell you that it’s the very best place to buy a cashmere sweater, because the wealthy folks who love having the Real Real empty out their closets for sale really love cashmere.
You can always count on the fashion enthusiasts at London’s MATCHESFASHION to buy interesting selections from the likes of Prada and JW Anderson. But they also make a point to support young, exciting designers like Ludovic de Saint Sernin and Bianca Saunders early in their careers, when they can most benefit from access to a sleek e-comm operation with fast, global shipping.
You’ll want to stop by their Greene St. space to check out the wall-to-wall selection of kevlar-thick raw Japanese denim jeans, but there’s no better stateside spot to browse cult-favorite Japanese brands like Kapital, Mountain Research, and N. Hoolywood than Blue In Green’s site.
Kapital Boa Fleece GAME Vest
The whole point of shopping is to learn that a “fleece game vest” is a thing that exists.
The Savoir: LN-CC
I’m not sure what it is about LN-CC, but the London e-comm outfit has bailed us out time and time again when the need-it Eckhaus Latta sweater or Alyx loafers or Camiel Fortgens shirt has been sold out everywhere else. Now it’s one of the first places we look for elusive jawnz.
The Runway Warehouse: Antonioli
Milan-based Antonioli might be the best place to buy clothing straight off the Paris Fashion Week runways. The selections of Raf Simons, Vetements, Rick Owens, and Undercover are extensive and advanced, and the end-of-season sales are legendary.
An excellent tab to open for low-cost basics—tees, sweatshirts, hats, beanies—from Carhartt and other outdoor brands, especially when there’s a sale. Load up on Real Tree camo here, or even some highlighter neon so that you don’t get mistaken for a deer.
Bass Pro Shops Camo Mesh Safety Cap
Don’t laugh—this is a great hat.
The Overseas Vintage Shop: Rakuten Japan
There are a fair amount of great Japan-based secondhand stores on Rakuten, which opens up a whole new shopping world if you’re in the market for, say, beat-up Undercover graphic tees, trousers from Beams, or maybe even a suit from Ring Jacket. Sizing can get a little tricky, so do a little bit of research before pulling the trigger, since you likely won’t be able to return anything.
A version of this story originally appeared in the March 2020 issue with the title “The 10 Most Essential Menswear E-Comm Sites in 2020.”