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The History of Toyota Emblems: From the First to the Newest Designs

Toyota has been a leading automobile manufacturer for decades. Over the years, the company has made significant enhancements to its logo designs. In this article, we will explore the history of Toyota emblems from the first design to the newest ones.

The First Toyota Emblem Design
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The first Toyota logo was created in 1935 and was quite simple compared to the current ones. It featured the word "TOYOTA" in capital letters, and the vertical and horizontal lines that made up the letter "T" were extended beyond the letter itself.

The Second Toyota Emblem Design
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The second emblem was introduced in 1989 and featured a more modern design. It had a red emblem featuring three oval shapes that represented the unification of the customer, product, and company. This symbol represented Toyota's global expansion and its determination to provide innovative products and services to its customers worldwide.

The Third Toyota Emblem Design
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In 1990, Toyota introduced its third emblem, which is still in use today on most of its cars. It is a simple design of two elongated ovals forming the letter “T.” The outer oval represents the world embracing Toyota and the inner oval symbolizes the heart of the customer engaging with Toyota. It represents a clean and innovative design that is synonymous with the brand.

The Newest Toyota Emblem Design
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In 2019, Toyota unveiled its new emblem design. It maintains the two overlapping oval shapes that form the letter "T" from the previous design but has a more three-dimensional and vibrant appearance. The emblem represents the evolving Toyota brand that is increasingly focused on innovation and customer experience. The company intends to use this emblem on its electric and autonomous vehicles.

In conclusion, Toyota has come a long way when it comes to emblem designs. Toyota's logos have evolved over the years to embody the company's core values, innovation, and commitment to customers. The company's new emblem represents a progressive step in Toyota's journey towards a more sustainable and innovative future.

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Originally published: 

June 13, 2023

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Justin Ankus

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